Onboarding user flow for a User Research SaaS startup
The What
My role: UX Writer
Client: Duit Studio Content Design agency
Challenge: Refine the UX copy in an onboarding flow and address drop off whilst maintaining brand’s voice and tone
Key terms: UX Writing, user journey, style guide, design principles
Tools: Figma for prototypes, ZeroHeight for the style guide, Notion for documentation
An example of before and after our UX alterations.
Please note these are not the actual designs. They have been altered for data protection purposes.
The How
Solution:
This startup were experiencing a 50% drop off after this frame.
User feedback showed that many people thought the test was over and either exited the test early — which resulted in lost data — or stayed on the page but felt frustrated and misled: bad UX practices.
We aligned messaging for consistency, emphasised progress on the task, and focused on simplicity.
What’s more, we worked with the UX Designer to reduce permissions and ease the user’s cognitive load by extending the recording for the entire task.
In this project I also helped create the startup's design principles and a style guide using ZeroHeight.
The lesson:
Content Design is best when UX Writers and Designers work together, at every stage of the product journey.